Social media optimization (SMO) is the creation of online content that is liable to be shared on social media networking sites. Some of the well known social media sites are Facebook, twitter, LinkedIn, Whatsapp and pinterest. Social media optimization helps you to come up with a consistent formula for creating shareable content. There are hardly any people who do not have an account in at least one of these social media sites. Hence, social media optimization is gaining importance as sharing information on social media may lead to increase in business. But in SMO you concentrate only on social media and its audience. Effective use of social media can be your greatest asset.
Kata digital agency is a premium digital marketing company which specializes in social media optimization. We cater to many businesses of different spheres. Our service includes connecting with your customers, offering them attractive incentives to stay connected, posting relevant information on social media, providing a dynamic persona for your brand on the networking channels. We use RSS feeds, social news and bookmarking sites, social media sites and video and blogging sites to drive traffic to your web site. In some ways social media optimization is similar to search engine optimization.